The reel

Six builds

Judge the work, not the logo.

Where a client allows it, the sites we ship link back here from their footer, so the work has to hold up every day without us in the room. Two live, three concept builds and one still in build. We keep the names off all of them — what's worth looking at is the thinking, not the logo in the corner. The builds with a write-up link to the decisions behind them.

Burger shop homepage: “Big. Bold. Flavor.” in heavy white and orange type on deep green, with cut-out photos of fries, burgers and fried chicken floating around it, a See the Menu button, and an orange Fast · Fresh · Unforgettable ticker across the bottom.
The same burger shop homepage on a phone, headline stacked to two lines and the Not sure what to eat and See the Menu buttons widened to fill the screen.
SC. 01Live

A burger shop that had to look hungry

Loud brand, playful motion, and a menu you can order from in two taps. Built to survive being opened one-handed on a phone outside the shop.

  • Ordering flow
  • Menu system
  • Mobile-first
Read the case study →
Dark LED grow light store: “Full Spectrum.” set over a magenta-lit plant photo, a spec line naming Bridgelux diodes and Mean Well drivers, Shop Lights and Request Wholesale Quote buttons, a 650W product card, and a row of shipping, checkout, delivery and warranty guarantees.
The grow light store on a phone, with the product card moved below the buttons and a sticky bar at the bottom showing a running CA$0 total beside a Shop Lights button.
SC. 02Concept build

A technical catalogue for people who read spec sheets

Hundreds of products, filtered by the numbers buyers actually shop on. Dark, dense, and fast — the specs do the selling, so the layout gets out of the way.

  • Catalogue
  • Spec filtering
  • Wholesale path
Esports lounge booking page in neon blue and purple on near-black: “See what’s free. Book your spot in seconds.” beside a Live Availability panel showing a floor map of stations and four booking options — Solo PC, Squad Row, PS5 Private Room and Party / Tournament.
The esports lounge page on a phone, branch switcher pinned at the top, stacked Book a Station and WhatsApp Us buttons, and a sticky booking bar with a WhatsApp button at the bottom.
SC. 03Concept build

A booking page built for someone standing in a queue

Availability up front, booking in under a minute. High-energy palette, but every decision points at one button.

  • Live availability
  • Booking
  • Two locations
Accounting practice site on warm off-white: “Ontario’s Virtual CPA for Small Business” in large underlined serif type, beside an At a Glance panel listing designation, registration, coverage, a free 15-minute discovery call and a five-star Google rating above a Book Now button.
The CPA site on a phone, headline broken across four lines with the At a Glance credentials panel pushed below the Free Discovery Call button.
SC. 04Concept build

A professional practice that had to earn trust fast

Editorial type, a lot of white space, credentials visible without scrolling. Quiet on purpose — the whole page is an argument for competence.

  • Credibility layout
  • Discovery call
  • Service pages
Commercial cladding contractor homepage: “Cladding installed right, documented, and on schedule.” in bold white type over a dark photo of a building under construction, a short checklist of installer credentials, and a white Send your scope form with name, company, email, phone, an enquiry-type dropdown and a scope and schedule box above a blue Send Request button.
The contractor site's hero on a phone: the headline stacked over four lines, a line about unionized crews and a documented quality standard, and a three-item checklist of installer credentials, over a dark photo of a building under construction.
SC. 05Live

A contractor that had to win the bid before the first call

The visitor is an estimator with a scope document open. Credentials sit beside the quote form, the form asks for exactly what a price needs, and nothing on the page competes with sending it.

  • Quote request
  • Credentials up front
  • Mobile call bar
Read the case study →
Bar website hero over a warmly lit photograph of the room — wood panelling covered in signatures, wall lanterns and a ship's wheel. A gold subheading about people passing through and leaving something behind sits above an opening-hours line, Call, Get Directions and See the Menu buttons, and a paragraph about the airline crews, sailors and journalists who signed the wall. The bar's name and location are blurred out.
The same bar hero on a phone: the gold subheading and opening hours stacked above Call and Get Directions buttons, See the Menu beneath them, and the paragraph about who signed the wall. The name and location are blurred out.
SC. 06In build

An old bar where the walls do the talking

The room is the brand — names on the walls, flags on the ceiling. So the site gets out of its way: dark, warm, photographs doing the work, and a call or directions one tap away from any screen.

  • Photo-led story
  • Menu page
  • Call & directions bar

The next one could be yours.

We take a small number of builds at a time. If you want one of them, the first step is a conversation — not a proposal.

Book the call