Google Ads in Lebanon.

Clicks here are cheap compared to the Gulf or Europe, so meaningful testing is possible on a modest budget — many local service businesses learn a lot from a few hundred dollars a month. The right number depends on how many people search for what you sell and what a customer is worth to you, and we will work that out with you on the call rather than quote a figure blind.

No. Our fee is fixed and separate from your budget. Charging a percentage rewards us for spending more of your money, which is the wrong incentive. Your ad budget goes straight from you to Google.

No — they are two separate things, and it matters that you can see both. Your ad budget goes directly from you to Google on your own billing, so you can log in and see every dollar of it. Our management fee is a fixed monthly amount covering campaign build, keyword and competitor research, ad copy, conversion tracking, landing pages and reporting. Nobody sits between you and Google, and there is no markup hidden inside the spend.

Often yes, though it is the step most likely to cause trouble. Google bills in USD and some local cards are blocked for international recurring charges. Fresh-dollar accounts generally work; older lira-linked cards frequently do not. Wise and similar cards are a common fallback, and monthly invoicing is available on larger accounts. We sort billing before building the campaign — there is no point launching one that stops three days later.

You do. It is set up under your billing, you have full access, and if we stop working together you keep the account and all its history. We will not hold an account hostage — that practice is common and it is indefensible.

Yes, and it usually matters. People search for the same thing in Arabic, in English and in Latin-character Arabic depending on the context, and demand is often distributed differently than clients expect. We research all of it before deciding where the budget goes.

Usually not well, and we will tell you rather than take the work. Paid traffic landing on a slow or unfocused page is money spent to lose people. If that is the situation, the honest sequence is to fix the site first and start ads when there is something worth sending clicks to.

Ads start showing the day they go live, which is the main reason to run them while search rankings are still building. First enquiries often arrive in the first week or two. Getting the account genuinely efficient takes a month or two of learning which terms convert and cutting the ones that don't.

They catch people at different moments. Google reaches someone already searching for what you sell — high intent, ready to act. Instagram reaches someone scrolling who was not looking for you at all. If your customers search before buying, start with Google. If your product is visual and impulse-led, social usually wins. Many businesses need both, in that order.

Usually competition and landing page relevance. You bid against everyone targeting the same term, and Google discounts the price for advertisers whose page closely matches the ad. A generic homepage as the destination raises what you pay for the same position. Broad match on vague terms is the other common cause — it spends on searches you never intended to buy.

Technically yes, but it wastes most of the budget. Every click has to land somewhere, and sending paid traffic to a social profile or a phone number loses the people who wanted to read before contacting you. A single well-built landing page from $500 usually pays for itself faster than the equivalent spend on more clicks.

Ask for access to the account itself, not a report. You should be the owner, with the agency added as a manager. Once inside, the change history shows what was done and when. An agency that will not give you access, or that only reports impressions and reach rather than cost per enquiry, is telling you something.