Websites for law firms.

Clients search for the problem, not the firm

Almost nobody types "law firm Beirut" and picks from the list. They type what is happening to them: how inheritance works for a property in Lebanon, how to sell an apartment while living in Canada, what a power of attorney needs to be valid, how to register a marriage that took place abroad. The firm that answers that question clearly, on a page of its own, is the firm they contact.

So the structure of a law firm site is the practice areas, each one a real page that explains the situation, the usual steps, the documents involved and how long things tend to take — in plain language, without promising outcomes. A single "Our Services" page listing twelve areas in bullet points is invisible to search, and gives an AI assistant nothing to quote when someone asks it the same question.

Those pages are also what a careful client reads before calling. Legal work is bought on trust, and an explanation that is accurate and calm does more for that trust than any claim about experience.

Many of the clients are abroad

A large share of the demand for Lebanese lawyers comes from Lebanese living elsewhere: an inheritance to settle, a family property to sell or divide, a power of attorney to issue, documents to register or obtain. They are in Montreal, Paris, Sydney or Dubai, they search in English or French, and they cannot drop into an office.

That decides how the site works. It needs to explain plainly what can be done remotely, what requires a power of attorney, and what needs someone physically present. It needs a contact route that works across time zones — usually WhatsApp, with a stated reply time. And it needs to read as trustworthy to someone who cannot visit, check the building or ask a neighbour about you.

Arabic, French and English are all professional languages here

Lebanese legal practice is conducted in Arabic, rests heavily on a French legal tradition, and serves international clients in English. A firm that publishes in only one of those is invisible to a large part of its own market.

Translation is the easy part. The harder part is that legal terms do not map neatly between the three, and a client reading in English needs the English explanation, not a literal rendering of the Arabic one. We build the structure for all three languages with proper right-to-left layouts; the legal content itself is written or approved by the firm, because accuracy here is the lawyer's responsibility, not ours.

Ask for less in the enquiry form

The instinct is a detailed intake form: describe your case, the other party, the amounts involved. It is the wrong design. Until a firm has checked whether it already acts for someone on the other side, it should not be receiving the details of a dispute — and a form's contents pass through an email provider and a form processor on their way to the inbox.

The form we build asks for name, how to reach them, where they are, the general area of the matter and when they are available. The details come later, on a call or in a meeting, once the firm is free to hear them. The page says that plainly, which also reassures the client that their information is being handled with care.

How lawyers may present and promote themselves is governed by professional conduct rules, and we treat the firm's bar association as the authority on what a page may say. Our default is informative and factual: explanations, credentials, languages, how to get in touch. No claims of results, no comparisons with other firms.